Arance Speciale

This project was developed during a four-month internship as a Junior Art Director at GB22, a Milan-based creative agency. Among several projects during this period, the rebranding of Sicilian citrus producer Arance Speciale stood out as the most significant undertaking. Over roughly two months, I led the ideation, conceptualization, and execution of a new brand identity for the client's upcoming product line, working directly against their brief and evolving requirements.

The experience proved especially valuable, as it allowed me to develop and pitch multiple design directions under professional guidance, gaining hands-on knowledge that's stayed with me since.

The result was a design system the client was genuinely happy with, and one I remain personally proud of.