Studio Terroir

This thesis project, completed for my Master's in Communication Design at the Scuola Politecnica di Design in Milan, centered on developing a full brand identity and executing a first flagship project for an original design studio concept: Studio Terroir.

The premise was to establish Studio Terroir as a 360-degree creative studio dedicated to elevating the brand identities of restaurants and chefs. The approach involved working closely with chefs and restaurants around the world to build custom design systems rooted in each restaurant's culture. These design systems deepen storytelling while positioning restaurants more distinctly as destinations for diners, not just places to eat.

To demonstrate this in practice, I created a monthly magazine as the studio's first project, a themed publication highlighting a curated selection of restaurants each edition. Combining graphic design, creative writing, and photography, the magazine served as a tangible showcase of the studio's full range of capabilities, functioning as both a design object and a monthly record of the work Studio Terroir could produce.