Raffina

Developed in 2025 during my Master's in Communication Design in Milan, this project marked one of my first opportunities to conceive a complete brand identity from the ground up. Created in collaboration with two classmates as part of a class focused heavily on graphic design technique, one that played a significant role in shaping my development as a designer.

The brief centered on building a solid design system for a Milan-based chocolate company sourcing cacao from around the world. This concept pushed us to dig deep into what could make the brand genuinely distinct; researching how to translate sourcing, craft, and origin into a visual identity that stood apart from competitors.

On a personal level, the project expanded my skill set significantly, giving me hands-on experience in 3D modeling, creative direction, and the strategic thinking required to build design systems that authentically represent a brand's values.